CentralReach “ABA On Call” Season 7 Ep 5: Why Apps Are Addictive: How Tech Companies Exploit Behavior

In the Episode of ABA On Call:

In this episode of ABA On Call, Rick and Doug dissect the behavioral science behind app design, revealing how tech companies use variable reinforcement schedules to hijack user behavior and drive compulsive engagement. Drawing from core principles of behavior analysis, they explore how seemingly harmless interactions, such as likes, swipes, and notifications, are systematically engineered to reinforce usage patterns. The conversation moves beyond theory into the ethical minefield of digital design, especially its impact on children, teens, and vulnerable users. With examples ranging from red-dot alerts to algorithm-driven content loops, the hosts challenge behavior analysts to confront the weaponization of reinforcement and consider their role in advocating for more ethical technology.

30 minutes

.5 Learning BACB Ethics CEUs available for $12.50 (this is optional after viewing the course)

Hosts:

Rick Kubina Jr., Ph.D, BCBA-D and Doug Kostewicz, Ph.D., BCBA-D

Learning Objectives

• Identify and describe at least two variable reinforcement schedules used by mobile apps to maintain user engagement.
  
• Ethical concerns related to the use of behavior analytic principles in technology platforms, particularly as they affect vulnerable populations like children and adolescents.

Disclaimer: This CentralReach Institute course is approved for continuing education or required training hours of the following types: Behavior Analyst Certification Board. If you wish to use this course to meet another mandated training requirement, please check with those regulators to ensure it meets their requirements prior to beginning the course.

Disclosure: Rick Kubina is an employee of CentralReach and derives indirect benefit from the sale of CR products and services.